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Privacy Policy

Illinois Lift Equipment, Inc.

Effective Date: 10/1/2024

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with our website, forms, and services. We only sell new equipment.

Scope

This Policy applies to information collected through our website and lead forms (including Facebook/Meta lead ads), by phone, email, or any other channel we operate (collectively, the “Services”).

What We Mean by “Personal Information”

“Personal Information” means information that identifies you or can reasonably be linked to you, directly or in combination with other data.

Information We Collect

  • Information you provide — name, company, email, phone, delivery ZIP code, equipment interests (e.g., pneumatic or cushion tire, capacity), purchase timeline, and other details you share.
  • Automatic data — IP address, device and browser details, pages viewed, timestamps, and cookie-related data.
  • From third parties — if you interact with us via social media or advertising platforms (e.g., Meta), we may receive lead details you authorize those platforms to share.

How We Use Personal Information

  • Provide quotes and recommendations for new Viper lift trucks and related services.
  • Communicate with you about requests, orders, and customer support.
  • Operate, secure, analyze, and improve our website and Services.
  • Send marketing communications with your consent or as permitted by law (you can opt out at any time).
  • Detect, prevent, and respond to fraud, abuse, or security issues.
  • Comply with legal obligations and enforce our agreements.

When We Share Information

  • Service providers & partners assisting with website hosting, analytics, CRM, marketing/advertising (including Meta), payment processing, freight, and customer support.
  • Corporate transactions (e.g., merger, acquisition, or asset sale) where information may be transferred.
  • Legal & safety — to comply with law, respond to lawful requests, and protect rights, property, and safety.

Cookies & Similar Technologies

We use cookies and similar technologies to operate the site, remember preferences, and analyze traffic. You can control cookies through your browser settings; some features may not function properly if cookies are disabled.

Data Security & Retention

We use reasonable administrative, technical, and physical safeguards to protect Personal Information. No method of transmission or storage is 100% secure. We retain information as needed for the purposes described here, to comply with law, and to resolve disputes; afterward, we delete or anonymize it.

Your Choices & Rights

  • Access, correct, or delete certain Personal Information.
  • Opt out of marketing emails by using the unsubscribe link or contacting us.
  • Residents of certain jurisdictions (e.g., California) may have additional rights. To exercise rights, contact us as described below.

Changes to This Policy

We may update this Policy periodically. We will revise the “Effective Date” above and post the updated Policy here. Your continued use of the Services after changes means you accept the updated Policy.

Contact Us

Illinois Lift Equipment, Inc.
640 Industrial Dr, Cary, IL 60013

For faster service, please include your company name and the capacity/tire type you’re looking for.

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Note: This template is provided for general informational purposes and is not legal advice. Please consult your attorney for guidance tailored to your situation.

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