Your information matters

Privacy Policy

Illinois Lift Equipment, Inc.

Effective date: November 9, 2026

Illinois Lift Equipment, Inc. (“Illinois Lift Equipment,” “we,” “us,” or “our”) respects your privacy. This policy explains the personal information we collect, why we use it, when we disclose it, and the choices available to you when you visit our website or contact us about equipment and related services.

Purpose-driven collectionWe use the information you provide to answer inquiries, prepare quotes, and serve customers.
Texting is optionalYou can request a quote without agreeing to receive text messages.
SMS consent is protectedWe don’t sell or share SMS opt-in data for third-party marketing.

1. Scope

This Privacy Policy applies to information we collect through our website, contact and quote-request forms, phone calls, emails, text messages, social media pages, and advertising lead forms (including Meta/Facebook lead forms), as well as other business interactions we operate.

2. Information We Collect

Depending on how you interact with us, we may collect:

  • Contact and business details: name, company, email address, phone number, city, state, ZIP code, and delivery location information.
  • Equipment and service inquiries: equipment type, lift capacity, mast or tire preferences, purchase timeline, requested quotes, and other information you choose to provide.
  • Communications and consent records: messages you send us, our responses, your SMS consent choice, and relevant dates or timestamps.
  • Website and technical data: IP address, browser and device information, pages visited, referral information, and information collected through cookies or similar technology.
  • Third-party lead information: details you submit to platforms such as Meta/Facebook or other services when you request that your information be sent to us.

3. How We Use Your Information

We use personal information as appropriate to:

  • Respond to quote requests and equipment availability questions.
  • Provide product information, recommendations, customer service, and order-related assistance.
  • Contact you by phone or email, and by text only where you have given the required consent or otherwise as allowed by applicable law.
  • Operate, secure, troubleshoot, measure, and improve our website and business systems.
  • Send promotional communications when you have agreed to receive them or when otherwise permitted by law, and honor your opt-out choices.
  • Prevent fraud, enforce our agreements, and comply with applicable legal obligations.

4. SMS / Text Messaging

When you provide your mobile phone number and affirmatively opt in to receive text messages, Illinois Lift Equipment may text you about your quote request, equipment inquiry, availability questions, and related customer-service follow-up. Texting consent is optional and is not a condition of purchase.

Message frequency: Up to 3 messages per inquiry. Message and data rates may apply. Reply STOP to any message to opt out, or reply HELP for assistance. You may also contact us using the information below.

SMS privacy commitment: We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. No mobile information will be shared with third parties or affiliates for their marketing or promotional purposes. Text messaging opt-in data and consent will not be sold, shared, or transferred to third parties or affiliates for their own use.

We may use contracted technology providers solely to deliver messages and support our communications on our behalf. Those providers are not authorized to use your phone number or messaging consent for independent marketing. We do not treat consent to receive messages from Illinois Lift Equipment as consent to messages from another business.

Our informational texts about inquiries are distinct from promotional or marketing text campaigns. We will seek separate consent before enrolling you in promotional SMS messaging where required.

5. When We Disclose Information

We may disclose non-SMS-consent personal information only as needed for legitimate business purposes, including:

  • Service providers: companies that help us operate our website, CRM, communications, analytics, business software, payment systems, customer support, or freight and delivery services, acting on our behalf.
  • Business transactions: when relevant to a merger, acquisition, reorganization, or sale of business assets, subject to applicable protections.
  • Legal and security matters: when reasonably necessary to comply with law, respond to a lawful request, protect rights or safety, or investigate fraud or misuse.

Exception for SMS consent: The above information-sharing categories do not authorize the sale, transfer, or sharing of text-message opt-in data or consent with third parties or affiliates for their own purposes. Our SMS-specific commitments in Section 4 control.

6. Cookies, Analytics, and Advertising

Our website may use cookies and similar technologies to support website functionality, remember preferences, understand site traffic, and measure advertising performance. Depending on the tools enabled on our website, third-party analytics or advertising services may collect technical information through these technologies.

You can manage cookies through your browser settings and, where available, website privacy controls. Blocking certain cookies may affect site functionality. These technologies are not a substitute for SMS opt-in consent.

7. Your Choices and Privacy Rights

  • SMS: Reply STOP to opt out of text messages. Reply HELP for assistance.
  • Email: Follow any unsubscribe instructions in marketing emails or contact us to request removal.
  • Information requests: You may contact us to request access to, correction of, or deletion of personal information, subject to applicable law and any exceptions.
  • State privacy rights: Certain state laws may provide additional privacy rights. We will review and respond to qualifying requests as required by applicable law.

For privacy-related requests, use the contact information in Section 11. We may need to verify your identity before acting on a request.

8. Data Security and Retention

We use reasonable administrative, technical, and organizational measures designed to protect the personal information we handle. However, no website, email service, or method of storage is guaranteed to be completely secure.

We retain information for as long as reasonably necessary to handle inquiries, serve customers, maintain appropriate business records, document consent and opt-out requests, resolve disputes, and comply with legal obligations. Retention periods may vary by the nature of the information and applicable requirements.

10. Changes to This Privacy Policy

We may update this policy as our services, technologies, or legal requirements change. When we do, we will post the revised policy here and update its effective date. Material changes may be communicated through additional means when required by law.

11. Contact Us

Illinois Lift Equipment, Inc.
640 Industrial Dr
Cary, IL 60013

Phone: (888) 745-0577

Website: Contact Illinois Lift Equipment

If you are contacting us about privacy, please mention that your request concerns personal information or SMS communications so we can direct it appropriately.